Advertising

Okay to start off one interesting fact that I learned while reading this chapter is that advertising was created to make a variety of brands differentiate from each other even if the product was basically the same thing. In doing so, customers would make more demand for a specific product and manufactures could in turn demand higher prices for that products. Now I find this interesting because it makes me as consumer second guess every item that ever thought was better to get because of commercials. Like is it better to purchase any type of cranberry juice or does it have to be Oceansprays cranberry juice? Can I buy any brand of ketchup or is Hienz ketchup the best route to go? I feel like advertisers just screwed with my common sense logic (now what do I buy!).

This brings me to a new term I learned in the chapter called subliminal advertising. Now if you thought you weren’t a victim to subliminal advertising, well newsflash I’m sure you were. I bet you’re wondering what is subliminal advertising? Subliminal Advertising is a fraudulent or misleading ad that spread wild ads about what a certain product can do, when is actuality they can’t. Examples of this would be like the Butt blaster, Slim fast(tried it and it so didn’t work), Joan Rivers QVC foundation was a huge flop! I am writing to you about this so that you yourself will not be a victim to all of these supposedly accredited products. So my message is be careful with your product selections. Good luck and God bless!